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Privacy Policy

How we use the data we collect on our Website.

ICO Registration #: ZA555645

August 2025

This Privacy Policy explains how Context Visualised Limited ("CoVi Analytics", "we", "us") collects, uses and shares your personal data. This policy applies to information we collect when you use our website, blog and other online presence, when you attend events hosted or attended by CoVi Analytics, and when you contact us for sales enquiries.
 

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, where appropriate, provide additional notice such as a statement on our website or email notification.
 

  • Data Controller: Context Visualised Limited

  • Contact: legal@covianalytics.com

  • Address: 3 Lloyd's Ave, London EC3N 3DS

1. Information You Provide to Us

We collect information you provide directly to us, including when you:

  • Create an account or request product demonstrations

  • Fill out forms or participate in interactive features of our website

  • Register for events, webinars or courses

  • Request customer support or otherwise communicate with us

  • Apply for jobs or attend networking events

The types of information may include your name, email address, postal address, phone number, payment information, company details, current position, and employment history.

2. Information We Collect Automatically

When you access our website, we automatically collect:

  • Log Information: Information about your use of our website, including browser type, access times, pages viewed, IP address and the page you visited before navigating to our site.

  • Device Information: Information about the computer or mobile device you use, including hardware model, operating system and version, unique device identifiers and mobile network information.

  • Cookies and Tracking Technologies: We use cookies, web beacons and similar technologies to collect information. Cookies are small data files that help us improve our website and your experience, see which areas are popular and count visits. Web beacons help deliver cookies, count visits, understand usage and determine whether emails have been opened.

3. Information From Other Sources

We may obtain information from other sources and combine it with information we collect through our website. For example, if you connect your social media account with CoVi Analytics, we may access certain information through the social media company's authorization procedures. We may also receive information from third parties you have authorized to share your information or in connection with co-branded offerings.

4. Legal Basis and Use of Information

We process your personal data based on the following legal grounds and for these purposes:

Contract Performance or Legitimate Interests:

  • Provide, maintain and improve our website and services

  • Respond to your comments, questions and requests

  • Monitor and analyse website usage and trends

  • Personalize and improve our website

  • Process contest entries and rewards

Consent (where you have opted in):

  • Send marketing communications about products, services, offers and events

  • Provide news and information we think will interest you

Legal Obligation or Legitimate Interests:

  • Comply with legal requirements

  • Protect our rights, property and safety

5. How We Share Your Information

We may share your information in the following circumstances:

  • Service Providers: With vendors, consultants and service providers who need access to carry out work on our behalf

  • Business Partners: In connection with joint marketing campaigns, events or product offerings (only to the extent related to the specific offering)

  • Legal Requirements: When required by law, regulation or legal process, including lawful requests by law enforcement or public authorities

  • Business Transfers: In connection with any merger, sale, financing or acquisition of our business

  • With Your Consent: When you have given specific consent or direction

 

We may also share aggregated or de-identified information that cannot reasonably be used to identify you.

6. Data Retention

We retain your personal data only for as long as necessary for the purposes outlined in this policy:

  • Marketing data: Until you unsubscribe or after 3 years of inactivity

  • Account information: For the duration of your account relationship plus 2 years

  • Legal and business records: As required by applicable laws and legitimate business needs

7. Your Rights Under UK Data Protection Law

You have the following rights regarding your personal data:

  • Access: Request a copy of personal data we hold about you

  • Rectification: Correct any inaccurate or incomplete personal data

  • Erasure: Request deletion of your personal data in certain circumstances

  • Restriction: Restrict processing of your personal data in certain situations

  • Data Portability: Receive your personal data in a portable format

  • Object: Object to processing, particularly for direct marketing

  • Withdraw Consent: Withdraw consent at any time (where processing is based on consent)

 

To exercise these rights, contact us at legal@covianalytics.com. We will respond within one month.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

8. Account Information and Marketing Preferences

If you have an account, you can update, correct or delete your information by logging into your online account. You can unsubscribe from marketing emails by using the unsubscribe link in any email or contacting us directly.

9. Cookies and Your Choices

Most web browsers accept cookies by default. You can usually set your browser to remove or reject cookies. Please note that removing or rejecting cookies may affect website functionality.

 

Essential Cookies: Necessary for the website to function and are set automatically.

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Analytics and Marketing Cookies: Used to improve our website and provide relevant content. These require your consent, which you can manage through our cookie banner or browser settings.

10. Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure or destruction. However, no internet transmission is completely secure.

11. Children's Privacy

Our services are not intended for children under 16. We do not knowingly collect personal data from children under 16. If we become aware we have collected such information, we will take steps to delete it.

12. Social Sharing Features

Our website may include social sharing features that let you share actions with other media. Your use of these features enables sharing of information depending on your settings with the social media provider. Please review their privacy policies for information about their data practices.

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